Background
DRIFT process and 100-day-program
In 2016, we expanded our business model to include the prototyping approach and carried out various projects – back then under the team name “Main Funders”. Since then, we have gained important insights into how innovation is created and how it becomes prototypes. We combine these many years of experience in our DRIFT process and the 100-day program in order to get from an idea to a presentable prototype as quickly as possible. This can then be integrated into existing Commerzbank products or expand the existing range (e.g. IMPACT SOLUTIONS). Alternatively, it is also possible to spin off the project (as in the case of Lissi GmbH).
DRIFT & the 100-day-program
Process DRIFT
The aim of DRIFT is to go from a rough idea to a pitch that describes the problem, the solution and the business model, among other things, in a maximum of four weeks. We also refer to this phase as ideation. At the first meeting, each person can present their idea. All that is required is the name of the idea, a brief description and role models. The team then selects the best ideas, which are then researched in more detail. At the end, the findings are presented to neosfer colleagues and the neosfer management, who in turn decide which of the ideas will be included in the 100-day program.
Process 100-day-program
The 100-day program is divided into two project phases: Problem validation and solution validation. Once the project team has been put together, it is tasked with validating the business model. To this end, the responsible employees initiate an in-depth analysis of the competitive environment and the market situation and conduct surveys with potential customers. This serves to validate initial hypotheses and narrow down the target group. The second phase involves the technical implementation of the project, i.e. the development of an MVP with ongoing validation through customer interviews. At the end, the project team presents the finished prototype to selected people. Together, they decide on its further use.
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